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About Zeugma Communications
Communication expertise with a human perspective
Effective communication starts with understanding the work behind the message, the people doing it and the audiences who need to understand its significance. Zeugma Communications brings communications expertise and subject-matter understanding together to help individuals, organizations and research teams connect their work with the people who matter to it.
The firm’s approach draws on nearly three decades of experience in international journalism, science communication and strategic communications. Its founder began a journalism career in Mexico in 1999, reporting on politics, economics, public policy, human rights, natural disasters and climate change for outlets including Reuters and the San Antonio Express-News, with freelance work appearing in The Economist, the Los Angeles Times and other publications.
The firm’s approach is informed by its founder’s work communicating scientific research, from documenting scientists and their work at the Smithsonian Tropical Research Institute in Panama to developing strategic communications for food systems research at the International Center for Tropical Agriculture (CIAT) in Colombia. This work spans research programs across Africa, South Asia and Southeast Asia and involves close collaboration with scientists, communications teams, institutional leaders, research partners and funders.
These experiences shape how Zeugma works with clients. Each engagement begins with understanding the work, clarifying what communication needs to achieve and identifying the audiences that matter. Depending on the assignment, Zeugma can develop communications strategies and plans, shape messages, produce materials, engage media and support implementation. The scope is tailored to the client’s objectives, circumstances and available resources.
Zeugma also collaborates with communications specialists across countries and disciplines, bringing together the capabilities a project needs. Whether the challenge is reaching a new audience, strengthening an organization’s communications or supporting a major research initiative, the aim is the same: to communicate the substance and significance of the work in ways that help people understand it and engage with it.
